Internet marketing in the last 2-3 years has become the most popular way of choice for many seeking to make a living online.
The sad reality however is that many people new to the platform of online marketing do not have a clue what to do far less howto actually go about it.
In this post, I will reveal what is required to make money using the internet, but also I will attempt to show why one must be willing to follow a proven blueprint for success.
The gurus would have you believe that it is all glamourous as they are seen in many ads driving flashy cars and living in mansions so big you need a bus to travel from one section to the other.
Is this the reality or just some elaborate show meant to dupe unsuspecting newbies to part with their hard-earned money chasing after a fairy tale of riches?
Yes, you can make great money marketing online and using really creative internet marketing strategies, but unless you can also have a proven system to follow, you could fizzle really quickly.
So let’s get started. Why Internet Marketing and does it really work?
1. What is Internet Marketing? Why Internet Marketing? Does It Really Work?
According to our friends over at the balances Mb Internet marketing is the use of strategies to market products and services online and through other digital means.
In the preliminary section of this post coming on to the end of the section, I asked a question. To consider the answer to “why internet marketing” we must first look at what marketing on the internet actually involves.
So the first step would be to have a basic yet thorough enough understanding of what you can actually achieve using an internet marketing strategy.
You will also need to know how to employ the said strategy to your advantage.
So it also makes complete sense to understand what marketing is really all about. After all internet marketing comes down to, is to one establishing a marketing presence on a digital platform, hence the internet.
There are several types of marketing practices but the 4 elements that usually make for good marketing are as follows:
- A Product
- Price Of Product
- The Place It’s Being Sold
- The Promotion Campaign
Let’s consider the following question “what exactly are we seeking to do when we market to others?”
Well, I would want to suggest that we are seeking to solve a problem being experienced by people looking online for the answer.
The world is our giant marketplace with billions of people having various issues or problems they want to be solved and they want them solved as soon as possible.
When we think of the problems to be solved we can break them down into areas like those four I mention just above. These four areas are known as the 4 Ps of Marketing.
Learn all about the 4 Ps here, but I’ll do a little summary of each point.
When it comes to solving the problems we are seen as internet marketing consultants. As consultants, it is up to us to provide and or promote the product we best believe can solve the problems our clients face.
Pricing is important in two areas mainly. Those two areas speak to firstly how economical we can make our solutions available to the consumer in the price while still ensuring we maximize our profit margin.
It is often overlooked that while we are here to solve problems for the masses we are also here to make money and lots of it. I’m just being practical here and hope I don’t come over as too greedy.
Just being real.
I think this is obvious but in the event that I am already boring you and you missed it, our place of action, and interconnectivity is none other than the internet.
Because of the internet, there is no place on the planet where we cannot do business as long as an internet connection can be established. It’s as simple as that.
This is the icing on the cake. This is where the stuff gets real. Your promotion will either make you or break you. It is here that your worth as a marketer of any substance comes to light.
You either have it or you don’t. But don’t be too quick to throw in the towel as there are ways that you can learn, then you go on to earn as they say.
Now I have taken the time to take you through these four elements as you will soon begin to understand that in marketing there are many types of marketing to accomplish one’s goals.
So to wrap up step one, we can see that we use internet marketing because of the reach it gives us as it relates to the size of our marketplace. The entire globe is at your fingertips.
If you see things for what they really are or could be, what if you could only get a few thousand people to buy from you and to do so consistently?
You could then easily become a millionaire. It’s really that simple but there is still lots to learn.
2. The Components Of Internet Marketing & Knowledge Of Their Use.
Okay I am going to keep this section short by first outlining some of the types of marketing we are looking at here and then I’ll direct you to the post where you can get more detailed information. Sounds good?
Here are 9 types of marketing strategies you can use to help you generate massive profits online:
- SEO ( Search Engine Optimization )
- SEM ( Search Engine Marketing )
- PPC ( Pay Per Click )
- SOCIAL MEDIA
- & REPUTATION MARKETING
For a more detailed breakdown of these 9 marketing strategies let’s see what Blue Interactive Agency has to say on the topic.
Now that we have covered why we would want to use the internet and then the marketing strategies to be used in creating your profits, we turn our attention to the system.
What do we need to have in place to actually crank out the sales to make life-changing income?
3. Now Comes “The How” To Making Money Online
To create sufficient income using the internet there are quite a number of components that must be present if you will experience true success.
I had alluded earlier at the beginning of this article that the gurus would want to have you believe that is it so easy to make money online, but it takes a lot of hard work.
The sole objective of the seasoned guru marketers is to get you the unsuspecting newbie to buy into the get rich quick baloney, then they can get you to buy anything.
But you’ll soon come to realize that it’s just been smoke and whistles all this time.
So I must reiterate here that one of the platforms that can be used within the whole spectrum of internet marketing and probably the best in the affiliate marketing business model.
The affiliate marketing business model is the easiest to use and get results from, when doing internet marketing, hands down.
Most people who have decided to make their fortune on the internet have started out using the affiliate marketing business model with more and more coming on board every day.
What Is Affiliate Marketing?
Affiliate marketing is the process of actively promoting and selling the products of a company or vendor in exchange for a percentage of the sale commonly called a commission.
Just as products vary, so do the commissions as well. This style of marketing has become the most popular for making online income and I dare say maybe around for some time.
When you consider the fact that with affiliate marketing, there is no inventory to stock, no staff to pay, no customer service rebills or refunds or support issues to be overwhelmed with, it really is a good option.
Is it any wonder then that so many would willingly and easily choose this business model?
Affiliate Marketing Platforms
Of the many affiliate platforms online, ClickBank, WarriorPlus, JVZoo, and Skillshare to name a few are among the most popular. Most companies today also have affiliate programs in place as well.
To get started however in any online business, there must be some preparation beforehand and one must be prepared to invest in one’s own development. This program can help.
Your Mindset, Your Why & Being Consistent
In order to stand out from the crowd and not be easily swept away by the many different opportunities rising up daily, one must possess a sharp and determined focus on one’s goals.
This kind of strong mindset coupled with the reason for that which you are doing in pursuing the internet entrepreneur lifestyle, hence your why can only be successfully brought to life through consistent efforts.
Many quit because they don’t have a strong enough why or they are weak in mind and sometimes it is just that they have not always been consistent in their marketing efforts.
This concludes the third of four steps which focuses on affiliate marketing as the choice of the business model used to reach the goal of massive profits online. But there’s more.
We still need to have a system in place that does everything for you, leaving you free to take care of other concerns of your business.
4. If Traditional Affiliate Marketing Is Considered Dead, What Can One Do? Read on…
Is that heading right? Is it true that traditional affiliate marketing is dead? You must be joking. Well, isn’t it true? Most would have you believe that they are making a ton of money when they are not.
I mentioned at the beginning that I would be peeling back the curtains or lifting the scales off your eyes so you can see clearly what the gurus are keeping hidden.
Most affiliate marketers are not making any money at all. Only a rare handful do.
This is why Dean Holland of Internet Profits says that traditional affiliate marketing as we know it is dead. He makes that statement unequivocally in his book the iceberg effect.
I’m not saying that you can’t make money using the internet. What I am saying however is that you will need some leverage on your side if you are to make a success of it.
You’ll need a system that will enable you to do the following things to a great degree on autopilot. Your system is one that will cover these 4 main areas to ensure you succeed.
- Targeted Traffic
- Email List Building
- Follow Up
- Sales System
I have linked a video that goes into far greater detail that you can view here to gain more clarity. This is what is needed in order for one to have a true chance of success in affiliate marketing.
Or you can order my free book that explains it all which I will make available to you through my link right here. All you have to pay for is the shipping and it will be mailed right to your door.
In addition to the book, I would strongly suggest that you take a look at such a system right here that will get you off the ground up and running to enjoy your new online business and make massive profits.
With the system, you will also need to realize that you are actually about to take a deep dive as it were into making a living through the internet or online marketing.
With that in mind, you’ll need to get your hands on some tools so the whole exercise becomes worthy of your time and effort and the system that I just referred you to, explains in fine detail every step that you will take.
This brings me to the last step to be considered and taken if you are indeed serious about making money online. That step is the one where we go over the tools you’ll need to launch your internet business.
5. Bonus – Here’s What You Actually Need To Start
I shall try to make this step as easy as possible as I am sure you may be wondering if you will have to pay for these tools that I will be recommending. Some may be free, but not all.
But let’s get a bit real here. This is your show. This is you investing in yourself so whether you invest time or money, you are starting a business. So there has to be an investment of some sort.
Also, remember that nothing in life is free. There is a cost attached even if it isn’t passed onto you directly.
One of the things you will notice about all the top marketers is that they will eventually build a system to automate what they do in building their businesses.
So you will need the following when starting an online business even though many will say differently.
- Domain Name
- Lead magnet
- E-mail Autoresponder
When choosing a domain name one must think of and include the following. Make the name short but catchy. Using a keyword that helps determine what the business is about is also a good idea.
You also need to consider the idea of branding as you select your domain name. Make your selection in the .com zone. There are many places where you can purchase your domain name.
Hosting on the internet is the same as the space or lot your house would occupy on the street that you live on.
Some hosting providers may also throw in the option to get a domain name along with the hosting package.
The theme would be the fancy way you dress your new website before showing it off to the world. The important thing here though would be to ensure that your website content is congruent to your offers and is solid.
While a website appealing to the eye is one thing, if you are not solving the problems of your prospects or even getting eyeballs or traffic to your site then you’re dead in the ocean.
Everyone knows and loves the Word Press platform. Do take the time to have a thorough knowledge of WordPress as it makes life so much easier for your website.
Lead Magnet & Autoresponder
I decided to place these together for the simple reason that one doesn’t really get too far without the other. The lead magnet is an offer of value usually scratching the surface of the problem requiring solving.
To receive the offer, prospects would give their contact info of name and email address in exchange for the free gift. This serves as a means of following up with the prospect in the days to come.
It also allows you to have the email address of the prospect to further engage with them and send them more offers of value through email marketing.
The autoresponder is actually the automated section of your email marketing suite which serves as the platform from which the emails are sent whether manually as in a weekly newsletter or by a campaign that is scheduled.
Either way, there is a tool that I can share with you that is like a one-stop-shop covering a number of useful tools one would need for one’s internet business.
You can get that tool here. And it’s FREE.
This tool covers auto-responder, funnel builder, lead magnet generation, and more all in one place. Check it out.
Conclusion & Final Thoughts
I hope you are now more settled in what’s required should you decide that you want to get into internet marketing in particular using the affiliate marketing business model to build your online empire.
All that is left for you to do now is to take action and get started.
As a recap let’s take one more look at what you will need to start. Some that will do affiliate marketing will just look at joining Clickbank and start to promote offers.
But what I am sharing with you here is how to set up a profitable digital business for the long term. One that you can be proud of and that promotes yourself as an expert in the field.
So you’ll need:
- The domain name ( the name of your residence so persons can find you online)
- Hosting ( the lot on the internet where your site will take up residence)
- Theme ( the icing on the cake or how your site will be decorated)
- WordPress ( platform upon which your site will be built and run)
- AutoResponder ( to house leads & send offers and training via email)
- Lead Magnet ( to capture names & email addresses)
These tools should not set you back a great deal as some are actually offered free and a cost will only kick in as your subscriber counts grow.
I hope you found this post useful and do feel free to comment. Until next time. This is…
Great article you have here Aziz. I always thought that if it was as easy as the gurus say, many more people would be millionaires already.
Yes, David, if it is that easy everyone should have become a millionaire. In reality building, a business especially online takes time to build up.
The best approach is to do 20% of learning and apply 80% of what you have learned.
Yes, you are correct. It does take time. Once you are set for the long term and remain consistent then eventually you’ll succeed.